The Augusta metro is home to 618,022 people (up 4.0% over five years), with a median household income of $66,628. Typical rent of $1,464/month works out to 26.4% of the median household income — near the 30% affordability threshold (Census ACS + Zillow, September 2026).
The share of Augusta's workforce by sector — the base of tenant demand:
| Sector | % of workforce |
|---|---|
| Education & health care | 23.3% |
| Professional & management | 12.6% |
| Manufacturing | 11.6% |
| Retail trade | 10.6% |
| Arts, food & hospitality | 9.7% |
Education & health care is the metro's largest employment base — sectors like education and health care are recession-resilient anchors for rental demand.
Rents at 26.4% of median income leave moderate headroom; underwrite rent growth conservatively. Market pricing, yields and the Star Score live on the Augusta market page; run a deal in the calculator.
At the 30%-of-income affordability rule, typical rent of $1,464/month suggests a household income around $59,000/year. The metro's median household income is $66,628.
By workforce share: Education & health care (23.3%), Professional & management (12.6%), Manufacturing (11.6%) (Census ACS 5-year).