The Barnstable Town metro is home to 230,073 people (up 7.7% over five years), with a median household income of $94,452. Typical rent of $2,578/month works out to 32.8% of the median household income — above the 30% affordability threshold, a strain signal (Census ACS + Zillow, September 2026).
The share of Barnstable Town's workforce by sector — the base of tenant demand:
| Sector | % of workforce |
|---|---|
| Education & health care | 24.4% |
| Professional & management | 14.2% |
| Retail trade | 11.7% |
| Arts, food & hospitality | 10.4% |
| Construction | 9.7% |
Education & health care is the metro's largest employment base — sectors like education and health care are recession-resilient anchors for rental demand.
Rents at 32.8% of median income leave little headroom — expect tenant price sensitivity. Market pricing, yields and the Star Score live on the Barnstable Town market page; run a deal in the calculator.
At the 30%-of-income affordability rule, typical rent of $2,578/month suggests a household income around $103,000/year. The metro's median household income is $94,452.
By workforce share: Education & health care (24.4%), Professional & management (14.2%), Retail trade (11.7%) (Census ACS 5-year).