The Boise City metro is home to 790,640 people (up 13.9% over five years), with a median household income of $82,694. Typical rent of $1,924/month works out to 27.9% of the median household income — near the 30% affordability threshold (Census ACS + Zillow, September 2026).
The share of Boise City's workforce by sector — the base of tenant demand:
| Sector | % of workforce |
|---|---|
| Education & health care | 22.0% |
| Professional & management | 11.7% |
| Retail trade | 11.4% |
| Construction | 9.6% |
| Manufacturing | 9.3% |
Education & health care is the metro's largest employment base — sectors like education and health care are recession-resilient anchors for rental demand.
Rents at 27.9% of median income leave moderate headroom; underwrite rent growth conservatively. Market pricing, yields and the Star Score live on the Boise City market page; run a deal in the calculator.
At the 30%-of-income affordability rule, typical rent of $1,924/month suggests a household income around $77,000/year. The metro's median household income is $82,694.
By workforce share: Education & health care (22.0%), Professional & management (11.7%), Retail trade (11.4%) (Census ACS 5-year).