BRRRR ★ MARKETS

What is the BRRRR strategy? The rental snowball, explained

BRRRR stands for Buy, Rehab, Rent, Refinance, Repeat: buy a house below its fixed-up value, renovate it, rent it out, then refinance at the new higher value to pull most of your cash back out — so the same money buys the next house while you keep the first. Done well, one pot of capital compounds into a portfolio; that is the snowball.

The five steps in plain English

StepWhat it means
BuyPay less than the home will be worth after repairs (the "ARV"). The discount is where your profit is born — target all-in (price + rehab) at 75% of ARV or better.
RehabRenovate to rent-ready. See per-market cost rules of thumb on each metro page.
RentPlace a tenant. The rent must cover the future loan with room to spare.
RefinanceA lender appraises the fixed-up home and loans ~75% of its new value, returning most of your cash.
RepeatRedeploy that cash into the next house. Equity stays behind and compounds.

The three numbers that matter

Price-to-rent ratio — home price ÷ a year of rent. Under ~15 favors landlords; our rankings live mostly in the 13–16 range. Gross yield — a year of rent as a % of price, before expenses (a 50% expense rule is a sane planning default). The 1% rule — monthly rent of at least 1% of purchase price is the classic screen for cash flow.

Where the Star Score fits

The Star Score ranks metros for this exact loop: yield, entry prices a normal budget can buy, landlord law, equity growth, taxes and insurance risk. Pick a market from the map, then pressure-test your first deal in the calculator.

Home values and rents: Zillow ZHVI / ZORI, September 2026 metro figures. Factor scores are editorial estimates on public data. Last reviewed October 2026. Not investment advice — verify locally before acting. Methodology & sources.