The Cape Coral metro is home to 792,692 people (up 10.3% over five years), with a median household income of $73,099. Typical rent of $1,827/month works out to 30.0% of the median household income — near the 30% affordability threshold (Census ACS + Zillow, September 2026).
The share of Cape Coral's workforce by sector — the base of tenant demand:
| Sector | % of workforce |
|---|---|
| Education & health care | 20.3% |
| Retail trade | 14.2% |
| Professional & management | 13.6% |
| Construction | 12.2% |
| Arts, food & hospitality | 11.3% |
Education & health care is the metro's largest employment base — sectors like education and health care are recession-resilient anchors for rental demand.
Rents at 30.0% of median income leave moderate headroom; underwrite rent growth conservatively. Market pricing, yields and the Star Score live on the Cape Coral market page; run a deal in the calculator.
At the 30%-of-income affordability rule, typical rent of $1,827/month suggests a household income around $73,000/year. The metro's median household income is $73,099.
By workforce share: Education & health care (20.3%), Retail trade (14.2%), Professional & management (13.6%) (Census ACS 5-year).