The Crestview metro is home to 294,127 people (up 10.3% over five years), with a median household income of $79,150. Typical rent of $1,968/month works out to 29.8% of the median household income — near the 30% affordability threshold (Census ACS + Zillow, September 2026).
The share of Crestview's workforce by sector — the base of tenant demand:
| Sector | % of workforce |
|---|---|
| Education & health care | 16.9% |
| Professional & management | 14.9% |
| Arts, food & hospitality | 13.1% |
| Retail trade | 11.8% |
| Public administration | 9.4% |
Education & health care is the metro's largest employment base — sectors like education and health care are recession-resilient anchors for rental demand.
Rents at 29.8% of median income leave moderate headroom; underwrite rent growth conservatively. Market pricing, yields and the Star Score live on the Crestview market page; run a deal in the calculator.
At the 30%-of-income affordability rule, typical rent of $1,968/month suggests a household income around $79,000/year. The metro's median household income is $79,150.
By workforce share: Education & health care (16.9%), Professional & management (14.9%), Arts, food & hospitality (13.1%) (Census ACS 5-year).