BRRRR ★ MARKETS
26STAR SCORE

Eugene, OR rental market data (2026)

As of September 2026, the typical home in the Eugene metro costs $452,797 and typical rent is $1,771/month — a price-to-rent ratio of 21 and a gross rental yield of 4.7%. Eugene scores 26/100 on the Star Score index, ranking #174 of 174 tracked US rental markets.

The Eugene metro posts a price-to-rent ratio of 21 on a typical home value of $452,797 and typical rent of $1,771/month — a gross rental yield of 4.7% before expenses. Factor scores below show how it stacks up on landlord law, taxes, growth and risk.

New to this? The price-to-rent ratio is the home price divided by a year of rent — lower means rents are big relative to prices, which favors landlords. Gross yield is a year of rent as a % of the price, before expenses. BRRRR = Buy, Rehab, Rent, Refinance, Repeat: buy below market, fix it, rent it, then refinance to pull your cash back out and buy the next one. Full walkthrough in the beginner's guide.

Key numbers

MetricValue
Typical home value (ZHVI)$452,797
Typical rent (ZORI)$1,771/mo
Price-to-rent ratio21
Gross rental yield4.7%
Star Score26/100 ★½☆☆☆
Rank among tracked markets#174 of 174
Your buying power in Eugene

Why Eugene scores 26

FactorScoreWeight
Gross yield635%
Entry price (vs $100K reference budget)015%
Landlord-friendliness4015%
Equity growth2015%
Property-tax drag (inverted)7110%
Climate & insurance risk (inverted)7510%

More context: Living in Eugene — economy, industries & affordability

See how it stacks up in the full rankings — head-to-head pages cover the top 15 markets.

Star Opportunities in Eugene flagged 2026-10-09

Active listings our scanner flagged for under-market signals — price cuts, long days on market, below-comp pricing. Leads to underwrite, not appraisals; verify everything locally.

1258 Washington St, Eugene, OR 97401 ★ 100
$275,000 · 2bd 2ba · 2,264 sqft
est. 30.0% under market · modeled rent $2,650/mo (11.6% yield)
Motivation 63 · Condition discount (hypothesis)66 days on marketfind listing →
33964 D St, Eugene, OR 97405 ★ 100
$235,000 · 3bd 2ba · 1,544 sqft
est. 30.0% under market · modeled rent $1,950/mo (10.0% yield)
Motivation 51 · Condition discount (hypothesis)find listing →
184 Iowa St, Eugene, OR 97402 ★ 98
$169,900 · 3bd 1ba · 1,048 sqft
est. 30.0% under market · modeled rent $1,320/mo (9.3% yield)
Motivation 47 · Condition discount (hypothesis)find listing →
757 Berntzen Rd, Eugene, OR 97402 ★ 94
$255,000 · 3bd 2ba · 1,460 sqft
est. 30.0% under market · modeled rent $1,840/mo (8.7% yield)
Motivation 42 · Condition discount (hypothesis)find listing →
352 Ruby Ave, Eugene, OR 97404 ★ 83
$455,000 · 5bd 3.5ba · 4,111 sqft
est. 30.0% under market · modeled rent $2,650/mo (7.0% yield)
Motivation 88 · Condition discount (hypothesis)128 days on marketfind listing →

Run one through the BRRRR calculator. Rent figures are modeled from metro data, not appraisals.

Investor-friendly agent working Eugene? Become this market's Featured Agent →

Assumable-mortgage pocket: 16.7% of OR's 2019-21 mortgage originations were government-backed (FHA/VA/USDA) — assumable by law, mostly at ~3% rates. VA loans can be assumed by non-veterans, including for investment purchases. The Assumability Index →

What would a rehab cost here?

National rule-of-thumb renovation costs (2026, per square foot) applied to a typical ~1,400 sq ft single-family in this market — every house differs, so treat these as planning ranges, not bids:

Scope$/sq ftTypical house
Paint & refresh (cosmetic light)$15–25$21K–35K
Cosmetic full (floors, kitchen refresh, baths)$25–45$35K–63K
Full renovation (systems + finishes)$45–75$63K–105K
Gut / structural$75–120$105K–168K

Run your own numbers for Eugene in the BRRRR & rehab calculator. Run a rehab crew in Eugene? Founding crews list free →

Frequently asked questions

Is Eugene a good market for rental property in 2026?

Eugene scores 26/100 on the Star Score index (#174 of 174 tracked markets), with a gross rental yield of 4.7% at September 2026 prices. At current prices it works better as a place to live than a place to snowball rental equity.

What is the price-to-rent ratio in Eugene?

21 — the typical home value ($452,797) divided by a year of typical rent ($1,771/month × 12). Ratios under about 15 generally favor buying and landlording.

Is Eugene a good BRRRR market in 2026?

With a typical home at $452,797 and rent of $1,771/month (4.7% gross yield), Eugene can work for BRRRR in select submarkets, but higher prices or thinner yields mean deals need bigger discounts to snowball.

How much rent does the typical Eugene home earn?

Typical asking rent in the Eugene metro is $1,771 per month as of September 2026, per Zillow's Observed Rent Index.

Home values and rents: Zillow ZHVI / ZORI, September 2026 metro figures. Factor scores are editorial estimates on public data. Last reviewed October 2026. Not investment advice — verify locally before acting. Methodology & sources.