The Evansville metro is home to 269,721 people (down 14.4% over five years), with a median household income of $67,671. Typical rent of $1,098/month works out to 19.5% of the median household income — comfortably below the 30% affordability threshold (Census ACS + Zillow, September 2026).
The share of Evansville's workforce by sector — the base of tenant demand:
| Sector | % of workforce |
|---|---|
| Education & health care | 24.4% |
| Manufacturing | 17.2% |
| Retail trade | 12.0% |
| Professional & management | 8.7% |
| Arts, food & hospitality | 8.7% |
Education & health care is the metro's largest employment base — sectors like education and health care are recession-resilient anchors for rental demand.
Rents at 19.5% of median income leave room for rent growth without pricing out the median tenant. Market pricing, yields and the Star Score live on the Evansville market page; run a deal in the calculator.
At the 30%-of-income affordability rule, typical rent of $1,098/month suggests a household income around $44,000/year. The metro's median household income is $67,671.
By workforce share: Education & health care (24.4%), Manufacturing (17.2%), Retail trade (12.0%) (Census ACS 5-year).