As of September 2026, the typical home in the Florence metro costs $193,284 and typical rent is $1,516/month — a price-to-rent ratio of 11 and a gross rental yield of 9.4%. Florence scores 86/100 on the Star Score index, ranking #2 of 174 tracked US rental markets.
The Florence metro posts a price-to-rent ratio of 11 on a typical home value of $193,284 and typical rent of $1,516/month — a gross rental yield of 9.4% before expenses. Factor scores below show how it stacks up on landlord law, taxes, growth and risk.
| Metric | Value |
|---|---|
| Typical home value (ZHVI) | $193,284 |
| Typical rent (ZORI) | $1,516/mo |
| Price-to-rent ratio | 11 |
| Gross rental yield | 9.4% |
| Star Score | 86/100 ★★★★½ |
| Rank among tracked markets | #2 of 174 |
| Factor | Score | Weight |
|---|---|---|
| Gross yield | 100 | 35% |
| Entry price (vs $100K reference budget) | 100 | 15% |
| Landlord-friendliness | 85 | 15% |
| Equity growth | 57 | 15% |
| Property-tax drag (inverted) | 91 | 10% |
| Climate & insurance risk (inverted) | 60 | 10% |
More context: Living in Florence — economy, industries & affordability
Florence vs Charleston · Florence vs Montgomery · Florence vs Columbus
Active listings our scanner flagged for under-market signals — price cuts, long days on market, below-comp pricing. Leads to underwrite, not appraisals; verify everything locally.
Run one through the BRRRR calculator. Rent figures are modeled from metro data, not appraisals.
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Assumable-mortgage pocket: 27.3% of SC's 2019-21 mortgage originations were government-backed (FHA/VA/USDA) — assumable by law, mostly at ~3% rates. VA loans can be assumed by non-veterans, including for investment purchases. The Assumability Index →
National rule-of-thumb renovation costs (2026, per square foot) applied to a typical ~1,400 sq ft single-family in this market — every house differs, so treat these as planning ranges, not bids:
| Scope | $/sq ft | Typical house |
|---|---|---|
| Paint & refresh (cosmetic light) | $15–25 | $21K–35K |
| Cosmetic full (floors, kitchen refresh, baths) | $25–45 | $35K–63K |
| Full renovation (systems + finishes) | $45–75 | $63K–105K |
| Gut / structural | $75–120 | $105K–168K |
Run your own numbers for Florence in the BRRRR & rehab calculator. Run a rehab crew in Florence? Founding crews list free →
Florence scores 86/100 on the Star Score index (#2 of 174 tracked markets), with a gross rental yield of 9.4% at September 2026 prices. It ranks in the top tier for cash-flow investors.
11 — the typical home value ($193,284) divided by a year of typical rent ($1,516/month × 12). Ratios under about 15 generally favor buying and landlording.
With a typical home at $193,284 and rent of $1,516/month (9.4% gross yield), Florence suits the BRRRR strategy well: entry prices leave room to buy below market, renovate, and refinance without trapping capital.
Typical asking rent in the Florence metro is $1,516 per month as of September 2026, per Zillow's Observed Rent Index.