The Florence metro is home to 199,675 people (down 3.0% over five years), with a median household income of $53,874. Typical rent of $1,516/month works out to 33.8% of the median household income — above the 30% affordability threshold, a strain signal (Census ACS + Zillow, September 2026).
The share of Florence's workforce by sector — the base of tenant demand:
| Sector | % of workforce |
|---|---|
| Education & health care | 26.3% |
| Manufacturing | 16.0% |
| Retail trade | 12.2% |
| Arts, food & hospitality | 9.0% |
| Professional & management | 7.1% |
Education & health care is the metro's largest employment base — sectors like education and health care are recession-resilient anchors for rental demand.
Rents at 33.8% of median income leave little headroom — expect tenant price sensitivity. Market pricing, yields and the Star Score live on the Florence market page; run a deal in the calculator.
At the 30%-of-income affordability rule, typical rent of $1,516/month suggests a household income around $61,000/year. The metro's median household income is $53,874.
By workforce share: Education & health care (26.3%), Manufacturing (16.0%), Retail trade (12.2%) (Census ACS 5-year).