The Green Bay metro is home to 329,375 people (up 3.7% over five years), with a median household income of $77,459. Typical rent of $1,119/month works out to 17.3% of the median household income — comfortably below the 30% affordability threshold (Census ACS + Zillow, September 2026).
The share of Green Bay's workforce by sector — the base of tenant demand:
| Sector | % of workforce |
|---|---|
| Education & health care | 21.9% |
| Manufacturing | 19.2% |
| Retail trade | 10.3% |
| Professional & management | 8.2% |
| Arts, food & hospitality | 7.4% |
Education & health care is the metro's largest employment base — sectors like education and health care are recession-resilient anchors for rental demand.
Rents at 17.3% of median income leave room for rent growth without pricing out the median tenant. Market pricing, yields and the Star Score live on the Green Bay market page; run a deal in the calculator.
At the 30%-of-income affordability rule, typical rent of $1,119/month suggests a household income around $45,000/year. The metro's median household income is $77,459.
By workforce share: Education & health care (21.9%), Manufacturing (19.2%), Retail trade (10.3%) (Census ACS 5-year).