The Jacksonville metro is home to 1,645,707 people (up 11.5% over five years), with a median household income of $77,013. Typical rent of $1,680/month works out to 26.2% of the median household income — near the 30% affordability threshold (Census ACS + Zillow, September 2026).
The share of Jacksonville's workforce by sector — the base of tenant demand:
| Sector | % of workforce |
|---|---|
| Education & health care | 20.5% |
| Professional & management | 13.5% |
| Retail trade | 12.1% |
| Finance, insurance & real estate | 10.9% |
| Arts, food & hospitality | 9.6% |
Education & health care is the metro's largest employment base — sectors like education and health care are recession-resilient anchors for rental demand.
Rents at 26.2% of median income leave moderate headroom; underwrite rent growth conservatively. Market pricing, yields and the Star Score live on the Jacksonville market page; run a deal in the calculator.
At the 30%-of-income affordability rule, typical rent of $1,680/month suggests a household income around $67,000/year. The metro's median household income is $77,013.
By workforce share: Education & health care (20.5%), Professional & management (13.5%), Retail trade (12.1%) (Census ACS 5-year).