The Jacksonville metro is home to 208,537 people (up 7.5% over five years), with a median household income of $64,568. Typical rent of $1,577/month works out to 29.3% of the median household income — near the 30% affordability threshold (Census ACS + Zillow, September 2026).
The share of Jacksonville's workforce by sector — the base of tenant demand:
| Sector | % of workforce |
|---|---|
| Education & health care | 21.1% |
| Retail trade | 14.4% |
| Arts, food & hospitality | 12.2% |
| Professional & management | 10.9% |
| Construction | 8.8% |
Education & health care is the metro's largest employment base — sectors like education and health care are recession-resilient anchors for rental demand.
Rents at 29.3% of median income leave moderate headroom; underwrite rent growth conservatively. Market pricing, yields and the Star Score live on the Jacksonville market page; run a deal in the calculator.
At the 30%-of-income affordability rule, typical rent of $1,577/month suggests a household income around $63,000/year. The metro's median household income is $64,568.
By workforce share: Education & health care (21.1%), Retail trade (14.4%), Arts, food & hospitality (12.2%) (Census ACS 5-year).