The Little Rock metro is home to 753,605 people (up 2.6% over five years), with a median household income of $65,309. Typical rent of $1,234/month works out to 22.7% of the median household income — comfortably below the 30% affordability threshold (Census ACS + Zillow, September 2026).
The share of Little Rock's workforce by sector — the base of tenant demand:
| Sector | % of workforce |
|---|---|
| Education & health care | 26.6% |
| Retail trade | 12.3% |
| Professional & management | 10.1% |
| Manufacturing | 7.4% |
| Construction | 7.2% |
Education & health care is the metro's largest employment base — sectors like education and health care are recession-resilient anchors for rental demand.
Rents at 22.7% of median income leave room for rent growth without pricing out the median tenant. Market pricing, yields and the Star Score live on the Little Rock market page; run a deal in the calculator.
At the 30%-of-income affordability rule, typical rent of $1,234/month suggests a household income around $49,000/year. The metro's median household income is $65,309.
By workforce share: Education & health care (26.6%), Retail trade (12.3%), Professional & management (10.1%) (Census ACS 5-year).