The Minneapolis metro is home to 3,693,351 people (up 3.8% over five years), with a median household income of $98,180. Typical rent of $1,736/month works out to 21.2% of the median household income — comfortably below the 30% affordability threshold (Census ACS + Zillow, September 2026).
The share of Minneapolis's workforce by sector — the base of tenant demand:
| Sector | % of workforce |
|---|---|
| Education & health care | 23.9% |
| Manufacturing | 13.7% |
| Professional & management | 12.5% |
| Retail trade | 10.5% |
| Finance, insurance & real estate | 8.5% |
Education & health care is the metro's largest employment base — sectors like education and health care are recession-resilient anchors for rental demand.
Rents at 21.2% of median income leave room for rent growth without pricing out the median tenant. Market pricing, yields and the Star Score live on the Minneapolis market page; run a deal in the calculator.
At the 30%-of-income affordability rule, typical rent of $1,736/month suggests a household income around $69,000/year. The metro's median household income is $98,180.
By workforce share: Education & health care (23.9%), Manufacturing (13.7%), Professional & management (12.5%) (Census ACS 5-year).