The Naples metro is home to 387,681 people (up 6.5% over five years), with a median household income of $86,173. Typical rent of $2,607/month works out to 36.3% of the median household income — above the 30% affordability threshold, a strain signal (Census ACS + Zillow, September 2026).
The share of Naples's workforce by sector — the base of tenant demand:
| Sector | % of workforce |
|---|---|
| Education & health care | 17.9% |
| Professional & management | 14.9% |
| Arts, food & hospitality | 13.8% |
| Retail trade | 12.2% |
| Construction | 10.8% |
Education & health care is the metro's largest employment base — sectors like education and health care are recession-resilient anchors for rental demand.
Rents at 36.3% of median income leave little headroom — expect tenant price sensitivity. Market pricing, yields and the Star Score live on the Naples market page; run a deal in the calculator.
At the 30%-of-income affordability rule, typical rent of $2,607/month suggests a household income around $104,000/year. The metro's median household income is $86,173.
By workforce share: Education & health care (17.9%), Professional & management (14.9%), Arts, food & hospitality (13.8%) (Census ACS 5-year).