The Oklahoma City metro is home to 1,445,122 people (up 5.5% over five years), with a median household income of $70,499. Typical rent of $1,384/month works out to 23.6% of the median household income — comfortably below the 30% affordability threshold (Census ACS + Zillow, September 2026).
The share of Oklahoma City's workforce by sector — the base of tenant demand:
| Sector | % of workforce |
|---|---|
| Education & health care | 22.8% |
| Retail trade | 12.0% |
| Professional & management | 11.0% |
| Arts, food & hospitality | 9.1% |
| Public administration | 7.3% |
Education & health care is the metro's largest employment base — sectors like education and health care are recession-resilient anchors for rental demand.
Rents at 23.6% of median income leave room for rent growth without pricing out the median tenant. Market pricing, yields and the Star Score live on the Oklahoma City market page; run a deal in the calculator.
At the 30%-of-income affordability rule, typical rent of $1,384/month suggests a household income around $55,000/year. The metro's median household income is $70,499.
By workforce share: Education & health care (22.8%), Retail trade (12.0%), Professional & management (11.0%) (Census ACS 5-year).