The Orlando metro is home to 2,721,022 people (up 11.1% over five years), with a median household income of $75,611. Typical rent of $1,929/month works out to 30.6% of the median household income — near the 30% affordability threshold (Census ACS + Zillow, September 2026).
The share of Orlando's workforce by sector — the base of tenant demand:
| Sector | % of workforce |
|---|---|
| Education & health care | 19.5% |
| Arts, food & hospitality | 15.4% |
| Professional & management | 14.6% |
| Retail trade | 11.8% |
| Construction | 7.6% |
Education & health care is the metro's largest employment base — sectors like education and health care are recession-resilient anchors for rental demand.
Rents at 30.6% of median income leave moderate headroom; underwrite rent growth conservatively. Market pricing, yields and the Star Score live on the Orlando market page; run a deal in the calculator.
At the 30%-of-income affordability rule, typical rent of $1,929/month suggests a household income around $77,000/year. The metro's median household income is $75,611.
By workforce share: Education & health care (19.5%), Arts, food & hospitality (15.4%), Professional & management (14.6%) (Census ACS 5-year).