The Peoria metro is home to 365,773 people (down 2.3% over five years), with a median household income of $70,872. Typical rent of $1,157/month works out to 19.6% of the median household income — comfortably below the 30% affordability threshold (Census ACS + Zillow, September 2026).
The share of Peoria's workforce by sector — the base of tenant demand:
| Sector | % of workforce |
|---|---|
| Education & health care | 27.5% |
| Manufacturing | 14.8% |
| Retail trade | 10.5% |
| Professional & management | 9.1% |
| Arts, food & hospitality | 8.7% |
Education & health care is the metro's largest employment base — sectors like education and health care are recession-resilient anchors for rental demand.
Rents at 19.6% of median income leave room for rent growth without pricing out the median tenant. Market pricing, yields and the Star Score live on the Peoria market page; run a deal in the calculator.
At the 30%-of-income affordability rule, typical rent of $1,157/month suggests a household income around $46,000/year. The metro's median household income is $70,872.
By workforce share: Education & health care (27.5%), Manufacturing (14.8%), Retail trade (10.5%) (Census ACS 5-year).