The Provo metro is home to 695,895 people (up 15.7% over five years), with a median household income of $96,745. Typical rent of $1,773/month works out to 22.0% of the median household income — comfortably below the 30% affordability threshold (Census ACS + Zillow, September 2026).
The share of Provo's workforce by sector — the base of tenant demand:
| Sector | % of workforce |
|---|---|
| Education & health care | 25.3% |
| Professional & management | 15.8% |
| Retail trade | 11.7% |
| Manufacturing | 9.1% |
| Construction | 7.7% |
Education & health care is the metro's largest employment base — sectors like education and health care are recession-resilient anchors for rental demand.
Rents at 22.0% of median income leave room for rent growth without pricing out the median tenant. Market pricing, yields and the Star Score live on the Provo market page; run a deal in the calculator.
At the 30%-of-income affordability rule, typical rent of $1,773/month suggests a household income around $71,000/year. The metro's median household income is $96,745.
By workforce share: Education & health care (25.3%), Professional & management (15.8%), Retail trade (11.7%) (Census ACS 5-year).