The Racine metro is home to 196,888 people (up 0.8% over five years), with a median household income of $75,331. Typical rent of $1,460/month works out to 23.3% of the median household income — comfortably below the 30% affordability threshold (Census ACS + Zillow, September 2026).
The share of Racine's workforce by sector — the base of tenant demand:
| Sector | % of workforce |
|---|---|
| Education & health care | 22.7% |
| Manufacturing | 20.8% |
| Retail trade | 11.4% |
| Construction | 7.8% |
| Professional & management | 7.6% |
Education & health care is the metro's largest employment base — sectors like education and health care are recession-resilient anchors for rental demand.
Rents at 23.3% of median income leave room for rent growth without pricing out the median tenant. Market pricing, yields and the Star Score live on the Racine market page; run a deal in the calculator.
At the 30%-of-income affordability rule, typical rent of $1,460/month suggests a household income around $58,000/year. The metro's median household income is $75,331.
By workforce share: Education & health care (22.7%), Manufacturing (20.8%), Retail trade (11.4%) (Census ACS 5-year).