The Redding metro is home to 181,554 people (up 1.4% over five years), with a median household income of $71,931. Typical rent of $1,652/month works out to 27.6% of the median household income — near the 30% affordability threshold (Census ACS + Zillow, September 2026).
The share of Redding's workforce by sector — the base of tenant demand:
| Sector | % of workforce |
|---|---|
| Education & health care | 24.6% |
| Retail trade | 12.5% |
| Arts, food & hospitality | 10.4% |
| Professional & management | 9.7% |
| Construction | 7.9% |
Education & health care is the metro's largest employment base — sectors like education and health care are recession-resilient anchors for rental demand.
Rents at 27.6% of median income leave moderate headroom; underwrite rent growth conservatively. Market pricing, yields and the Star Score live on the Redding market page; run a deal in the calculator.
At the 30%-of-income affordability rule, typical rent of $1,652/month suggests a household income around $66,000/year. The metro's median household income is $71,931.
By workforce share: Education & health care (24.6%), Retail trade (12.5%), Arts, food & hospitality (10.4%) (Census ACS 5-year).