The Reno metro is home to 556,539 people (up 22.5% over five years), with a median household income of $84,684. Typical rent of $2,069/month works out to 29.3% of the median household income — near the 30% affordability threshold (Census ACS + Zillow, September 2026).
The share of Reno's workforce by sector — the base of tenant demand:
| Sector | % of workforce |
|---|---|
| Education & health care | 18.4% |
| Arts, food & hospitality | 13.1% |
| Professional & management | 12.2% |
| Retail trade | 10.9% |
| Manufacturing | 10.2% |
Education & health care is the metro's largest employment base — sectors like education and health care are recession-resilient anchors for rental demand.
Rents at 29.3% of median income leave moderate headroom; underwrite rent growth conservatively. Market pricing, yields and the Star Score live on the Reno market page; run a deal in the calculator.
At the 30%-of-income affordability rule, typical rent of $2,069/month suggests a household income around $83,000/year. The metro's median household income is $84,684.
By workforce share: Education & health care (18.4%), Arts, food & hospitality (13.1%), Professional & management (12.2%) (Census ACS 5-year).