The Sioux Falls metro is home to 293,107 people (up 14.7% over five years), with a median household income of $81,418. Typical rent of $1,265/month works out to 18.6% of the median household income — comfortably below the 30% affordability threshold (Census ACS + Zillow, September 2026).
The share of Sioux Falls's workforce by sector — the base of tenant demand:
| Sector | % of workforce |
|---|---|
| Education & health care | 25.3% |
| Retail trade | 11.6% |
| Finance, insurance & real estate | 10.6% |
| Manufacturing | 10.1% |
| Professional & management | 8.3% |
Education & health care is the metro's largest employment base — sectors like education and health care are recession-resilient anchors for rental demand.
Rents at 18.6% of median income leave room for rent growth without pricing out the median tenant. Market pricing, yields and the Star Score live on the Sioux Falls market page; run a deal in the calculator.
At the 30%-of-income affordability rule, typical rent of $1,265/month suggests a household income around $51,000/year. The metro's median household income is $81,418.
By workforce share: Education & health care (25.3%), Retail trade (11.6%), Finance, insurance & real estate (10.6%) (Census ACS 5-year).