The St. George metro is home to 189,827 people (up 18.2% over five years), with a median household income of $76,411. Typical rent of $1,848/month works out to 29.0% of the median household income — near the 30% affordability threshold (Census ACS + Zillow, September 2026).
The share of St. George's workforce by sector — the base of tenant demand:
| Sector | % of workforce |
|---|---|
| Education & health care | 24.7% |
| Retail trade | 12.2% |
| Professional & management | 11.0% |
| Arts, food & hospitality | 10.5% |
| Construction | 10.0% |
Education & health care is the metro's largest employment base — sectors like education and health care are recession-resilient anchors for rental demand.
Rents at 29.0% of median income leave moderate headroom; underwrite rent growth conservatively. Market pricing, yields and the Star Score live on the St. George market page; run a deal in the calculator.
At the 30%-of-income affordability rule, typical rent of $1,848/month suggests a household income around $74,000/year. The metro's median household income is $76,411.
By workforce share: Education & health care (24.7%), Retail trade (12.2%), Professional & management (11.0%) (Census ACS 5-year).