Florence is the highest-scoring rental market in South Carolina, with a Star Score of 86/100 and a gross yield of 9.4% on a typical home value of $193,284 (September 2026 data). 6 South Carolina metros rank among the top US markets tracked.
| # | Market | Home value | Rent/mo | Yield | Star Score |
|---|---|---|---|---|---|
| 1 | Florence | $193,284 | $1,516 | 9.4% | 86 |
| 2 | Columbia | $252,979 | $1,557 | 7.4% | 76 |
| 3 | Spartanburg | $274,802 | $1,475 | 6.4% | 65 |
| 4 | Greenville | $312,032 | $1,566 | 6.0% | 56 |
| 5 | Myrtle Beach | $339,738 | $1,722 | 6.1% | 51 |
| 6 | Charleston | $437,474 | $2,037 | 5.6% | 48 |