The Terre Haute metro is home to 168,850 people (down 0.9% over five years), with a median household income of $55,380. Typical rent of $977/month works out to 21.2% of the median household income — comfortably below the 30% affordability threshold (Census ACS + Zillow, September 2026).
The share of Terre Haute's workforce by sector — the base of tenant demand:
| Sector | % of workforce |
|---|---|
| Education & health care | 26.0% |
| Manufacturing | 16.7% |
| Retail trade | 12.3% |
| Arts, food & hospitality | 8.6% |
| Construction | 6.8% |
Education & health care is the metro's largest employment base — sectors like education and health care are recession-resilient anchors for rental demand.
Rents at 21.2% of median income leave room for rent growth without pricing out the median tenant. Market pricing, yields and the Star Score live on the Terre Haute market page; run a deal in the calculator.
At the 30%-of-income affordability rule, typical rent of $977/month suggests a household income around $39,000/year. The metro's median household income is $55,380.
By workforce share: Education & health care (26.0%), Manufacturing (16.7%), Retail trade (12.3%) (Census ACS 5-year).