The Toledo metro is home to 602,977 people (down 0.3% over five years), with a median household income of $63,749. Typical rent of $1,264/month works out to 23.8% of the median household income — comfortably below the 30% affordability threshold (Census ACS + Zillow, September 2026).
The share of Toledo's workforce by sector — the base of tenant demand:
| Sector | % of workforce |
|---|---|
| Education & health care | 24.9% |
| Manufacturing | 17.1% |
| Retail trade | 11.6% |
| Arts, food & hospitality | 9.3% |
| Professional & management | 9.0% |
Education & health care is the metro's largest employment base — sectors like education and health care are recession-resilient anchors for rental demand.
Rents at 23.8% of median income leave room for rent growth without pricing out the median tenant. Market pricing, yields and the Star Score live on the Toledo market page; run a deal in the calculator.
At the 30%-of-income affordability rule, typical rent of $1,264/month suggests a household income around $51,000/year. The metro's median household income is $63,749.
By workforce share: Education & health care (24.9%), Manufacturing (17.1%), Retail trade (11.6%) (Census ACS 5-year).