The Tyler metro is home to 238,014 people (up 5.8% over five years), with a median household income of $71,923. Typical rent of $1,313/month works out to 21.9% of the median household income — comfortably below the 30% affordability threshold (Census ACS + Zillow, September 2026).
The share of Tyler's workforce by sector — the base of tenant demand:
| Sector | % of workforce |
|---|---|
| Education & health care | 26.2% |
| Retail trade | 12.2% |
| Manufacturing | 8.9% |
| Professional & management | 8.8% |
| Arts, food & hospitality | 8.6% |
Education & health care is the metro's largest employment base — sectors like education and health care are recession-resilient anchors for rental demand.
Rents at 21.9% of median income leave room for rent growth without pricing out the median tenant. Market pricing, yields and the Star Score live on the Tyler market page; run a deal in the calculator.
At the 30%-of-income affordability rule, typical rent of $1,313/month suggests a household income around $53,000/year. The metro's median household income is $71,923.
By workforce share: Education & health care (26.2%), Retail trade (12.2%), Manufacturing (8.9%) (Census ACS 5-year).