The Visalia metro is home to 475,774 people (up 3.3% over five years), with a median household income of $69,489. Typical rent of $1,734/month works out to 29.9% of the median household income — near the 30% affordability threshold (Census ACS + Zillow, September 2026).
The share of Visalia's workforce by sector — the base of tenant demand:
| Sector | % of workforce |
|---|---|
| Education & health care | 22.6% |
| Agriculture & mining | 14.9% |
| Retail trade | 10.5% |
| Manufacturing | 8.3% |
| Arts, food & hospitality | 7.8% |
Education & health care is the metro's largest employment base — sectors like education and health care are recession-resilient anchors for rental demand.
Rents at 29.9% of median income leave moderate headroom; underwrite rent growth conservatively. Market pricing, yields and the Star Score live on the Visalia market page; run a deal in the calculator.
At the 30%-of-income affordability rule, typical rent of $1,734/month suggests a household income around $69,000/year. The metro's median household income is $69,489.
By workforce share: Education & health care (22.6%), Agriculture & mining (14.9%), Retail trade (10.5%) (Census ACS 5-year).